From the voices of brides to the visionary fashion designer, THE NEWHITE was founded to redefine the modern way of celebrating love and individuality for the new generation. We are dedicated to create a fashion-forward bridal collection to inspire more brides around the world. THE NEWHITE advocates for liberated brides with fresh visions for her wedding and marriage.

The sophisticated esthetic of THE NEWHITE is drawn from the designer’s beloved cities. It merges the effortless lifestyle of California and  urban spirit of New York and creates the understated perfection for modern brides.

We do bridal differently. The minimalistic yet sophisticated styles separates us from the rest. The beauty of simplicity enhance the bride’s natural charm without distraction or exaggeration. The cutting-edgy designs are made of premium quality fabrics and modern tailoring provides comfort and impeccable silhouettes.



“Modern brides want to be comfortable and feel like herself especially on her special day.”

  The designer, Juliette Kim has a passion for creating a bridal collection for liberated brides. After obtaining a BFA in Fashion Design at FIT in New York, and earning critic awards from Cleo Dao and Narciso Rodriguez, the designer gained fashion experiences and insights from companies like Donna Karan, Narciso Rodriquez, Yigal Azrouel and Cushnie et Ochs before founding her own. Her personal experience of shopping wedding dress made her recognize the challenges for modern brides. She found an unconventional bridal line, THE NEWHITE, to introduce a powerful new vision to bridal fashion.