From the voices of brides to the visionary fashion designer, THE NEWHITE was founded to redefine the modern way of celebrating love and individuality for brides of the new generation. We are dedicated to create a fashion-forward bridal collection to inspire more brides around the world to feel comfortable and beautiful. THE NEWHITE stands for liberated brides with fresh visions perspective on wedding and marriage.

The sophisticated esthetic of THE NEWHITE is drawn from the designer’s beloved cities. It merges the effortless lifestyle of California and urban spirit of New York and creates the understated perfection for modern brides.

We do bridal differently. The minimalistic yet sophisticated styles separates us from the rest. The beauty of simplicity enhance the bride’s natural charm without distraction or exaggeration. The cutting-edgy designs are made of premium quality fabrics and modern tailoring provides comfort and impeccable silhouettes.


Movement to Empower Brides

Starting the wedding conversation that matters. We are all about empowering brides. Our focus is to pay attention to wedding and importance of freedom and individuality as an extension of women empowerment. We like sharing our honest feelings and thoughts from modern women’s perspective and how we can contribute to redefine wedding for our girl friends, daughters, nieces and ourselves.We believe that empowering brides will help to cultivate healty and happy marriage. 

Empowering The Next Generation

We are a sponser of the organiztion ‘I AM THAT GIRL’ which is shifting girl culture by raising the standards for how girls treat themselves, each other, and the world. By building a community for girls to be seen, be heard, and belong, we are giving them something bigger than themselves to stand for and creating a healthier, more powerful world.



“Modern brides want to be comfortable and feel like herself especially on her special day.”

  The designer, Juliette Kim has a passion for creating a bridal collection for liberated brides. After obtaining a BFA in Fashion Design at FIT in New York, and earning critic awards from Cleo Dao and Narciso Rodriguez, the designer gained fashion experiences and insights from companies like Donna Karan, Narciso Rodriquez, Yigal Azrouel and Cushnie et Ochs before founding her own. Her personal experience of shopping wedding dress made her recognize the challenges for modern brides. She found an unconventional bridal line, THE NEWHITE, to introduce a powerful new vision to bridal fashion.