From the voices of modern brides, NEWHITE was founded to redefine the modern way of celebrating love and individuality for the new generation. We are dedicated to creating a new kind of bridal fashion: one that connects with brides around the world and embodies their modern love story. 

The minimal yet sophisticated aesthetic of the NEWHITE collection is drawn from the designer’s love for architecture. She also draws inspirations from the effortless Californian lifestyle and urban spirit of New York City to create a fashion-forward yet understated bridal collection for modern women.

The Designer

“Modern brides want something new and different and definitely deserve something comfortable to be in”

The designer, Juliette Kim has a passion for creating a modern bridal collection for the new generation. After obtaining a BFA in Fashion Design at FIT in New York, and earning critic’s awards from Cloe Dao and Narciso Rodriguez, Juliette gained fashion experiences and insights from companies like Donna Karan, Narciso Rodriquez, Yigal Azrouel and Cushnie before founding NEWHITE. Her personal experience of shopping for a wedding dress made her recognize the challenges for wedding dress shopping. She founded a new kind of bridal label to introduce a powerful new vision to bridal fashion. 

Movement to Empower Brides

Founded in 2016, NEWHITE aims to redefine the modern way of celebrating love and individuality for brides of the new generation.  NEWHITE stands for fresh vision and perspective on wedding and marriage.

Our Dresses

We do bridal differently. We believe that the wedding dress shopping experience should be as beautiful as the dress itself. Our innovative, seamless approach to customizable styles—paired with a timeless yet captivating bridal collection—sets us apart. Crafted from premium fabrics, our cutting-edge designs merge classic tailoring with contemporary techniques to achieve flawless silhouettes and maximum comfort. Our gowns are hand-made in Downtown Los Angeles by a small team of talented artisans. 

Social Responsibility

We are proud to give back to various causes that are important to us, such as Everytown, Red Cross Ukraine Cause, Women Deliver, UNICEF USA, Conservation Fund,  LA Regional Food Bank, Childrens Health Foundation Inc, Tylers Justice Center for Children, Adams County Childrens Advocacy Center, Richie McFarland Childrens Center, National Institute for Childrens Health Quality Inc, Childrens Healthcare of California, United Methodist Childrens Home, Special Care for Families and Childrens Services Inc, and Healing the Children Northeast Incorporated.

We encourage anyone who can to give back to their communities. If you are interested in finding a cause in your area, you can use this helpful search engine, Charity Navigator.

Featured Press

NEWHITE is the proud recipient of the 2021 Elle Best New Bridal Talent award. Our gowns have been featured on The Lane, Brides, Martha Stewart Weddings, The Dress Tribe, The Anti-Bride, Over the Moon, Carats and Cake, Green Wedding Shoes, Aisle Society, and Bridal Musings.